What's in a name...?

Sometimes I imagine when we finish college next year, and we get our imaginary ideal studio together, and we start making work... we will be a GROUP, a collective. And we'll have to find a name.

Something interesting, that will intrigue people, but that is not pretentious.

Something short, and fun, and memorable. Something with a twinkle in its eye, that satirizes the art world.

Something that sounds profound, but also playful.

Something easy to pronounce in all countries, to give it international appeal (for all those international exhibitions we'll no doubt have.)

You think hard... you think of the perfect name for your group.

Then you realise someone else got there first.